We love salt.

The more we put in our food, the better — until we hit a limit. Salt is a cheap, effective way to make something taste better — until we hit a limit. It’s low hanging fruit and it works — until we hit a limit.

Walking the path of least resistance works — until you hit a limit.

When you hit a wall, your process no longer works. Adding more salt greatly diminishes your chance to do something new. The environment changes, and suddenly you don’t know what to do.

Every time we spam someone, invite them to a boring meeting, or interrupt their day, we are adding more salt.

Adding more salt no longer works.

But there’s good news: we adapt.

The less salt we consume, the more sensitive to it we become. The process of reduction, amplifies our experience until we develop an aversion to alternative levels.

While others are busy adding more salt, you can use your new abilities to do better work.

Time to cut back.

We love salt.

The more we put in our food, the better — until we hit a limit. Salt is a cheap, effective way to make something taste better — until we hit a limit. It’s low hanging fruit and it works — until we hit a limit.

Walking the path of least resistance works — until you hit a limit.