Do you have enough?
Do you want more?
The top of the traditional marketing funnel is important. It is where you scale. It is where you reach millions. It’s traditionally where an introduction occurs.
Everyone wants more. Everyone reaches. The biggest hand grabs the most.
But the bottom of the funnel is where people convert. It’s where casual fans turn into super fans.
It’s a magical place.
And it can be as big as you want.
On a grand scale, your vote doesn’t count. It’s negligible. Unless you are prepared to be the biggest hand in the air, you will most likely be ignored.
A vote is a number. A single hand in the air is meaningless.
But a conversation with your neighbor is valuable. A conversation conveys meaning. Meaning turns into value.
Making a difference is more interesting than buying a super bowl ad.
Making a difference is messy.
It requires work.
Before you spend energy trying to get more, try getting more out of what you already have.